Docs/Broadcast Campaigns/Campaign analytics
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Campaign analytics

Broadcast Campaigns

Real-time metrics

Open any completed or in-progress broadcast to see live delivery, read, reply, CTA click, and opt-out counts. Metrics update as events are reported by Meta.

Metric definitions

Delivered: confirmed by Meta. Read: customer opened the message (requires read receipts enabled). Reply: customer sent any message back. CTA click: customer tapped a button in the template.

Export

Export the full per-contact breakdown as CSV from the Analytics tab. Each row shows the contact number, status, and timestamp of each event.